Social media should introduce your brand, guide customers to action, and prove you care about quality. If your feed feels scattered, this five‑step tune‑up will pull everything back into line. These are the same checks our team at OnTap Media LLC uses when we welcome a new client.

Step 1 Lock in your profile basics

Open your Instagram, Facebook, LinkedIn, and TikTok profiles. Make sure the same logo appears everywhere, the bio states exactly what you do, and Wichita is listed in plain text. A clear city cue helps both followers and search engines match you with local searches.

Step 2 Fix every link

Click the website button, the link‑in‑bio, and any shop links inside recent posts. Replace broken or slow‑loading URLs, and swap long strings for shorter tracking links so you can see real click counts.

Step 3 Grade your grid

Look at the last nine posts as if you are a new visitor. Do the photos or clips share a consistent color vibe and editing style? Do the captions sound friendly and helpful? Remove or rewrite anything off‑brand so the feed feels unified.

Step 4 Add clear calls to action

Count how many recent posts invite followers to do something—leave a comment, save a tip, or tap a booking link. Aim for at least seven out of nine. Strong prompts turn passive scrollers into engaged customers.

Step 5 Plot a posting rhythm

Open your calendar and reserve one slot every week to plan or batch content. A simple routine keeps the feed from going silent, which protects reach and keeps algorithms happy.

Bonus Use targeted local hashtags

Tags like #WichitaKS or neighborhood names help nearby customers discover you faster. Five focused tags beat thirty random ones every time.

Finish by jotting down today’s follower count, average likes, and link clicks so you can measure growth next month. If numbers stall, reach out to OnTap Media LLC for deeper strategy or full social management. A tidy feed now sets the stage for bigger sales late

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