Lights, Camera, Conversion: Wichita Businesses Thrive on Video

Video grabs attention faster than any other content. Scroll through Facebook while sipping coffee downtown and you’ll see it for yourself. Clips and reels stop thumbs, while text posts drift past. When done right, video turns casual scrollers into loyal customers—and that is why nine out of ten marketers say it delivers solid returns on their investment.

Why video hits harder

People remember what they watch. Show a quick behind‑the‑scenes peek at a chef plating tonight’s special or a thirty‑second look at new equipment on your shop floor and viewers keep that picture in mind long after they close the app. When customers recall you later, they click, call, or walk in. Brands that lean on video see revenue grow almost fifty percent faster than those that stick to still images.

Debunking the cost worry

Production doesn’t have to break the bank. Most paid social ads today run under thirty seconds, which keeps shoot and edit time manageable. More than ninety percent of businesses report that the money they put into video comes back through higher web traffic, stronger leads, and increased sales.

Vertical rules the feed

About seven in ten viewers watch on their phones. Frame tight, shoot vertical, and add subtitles so silent autoplay still tells the story. Hook viewers in the first three seconds, then close with a crystal‑clear next step such as “Tap to book a free consult.”

Quick ideas you can try this week

1. Answer FAQs on camera
   List the top questions customers ask, then record concise answers. Good light, steady phone, twenty seconds each.
2. Before‑and‑after montage
   Perfect for anything that transforms—home makeovers, car detailing, landscaping. Stitch together progress clips with upbeat music.
3. Customer spotlight
   Invite a happy client to share their experience. Authentic words beat polished scripts every time.

Track the right numbers

Watch three metrics: views, average watch time, and clicks to your site. If watch time dips, tighten your opening. If clicks lag, add a clearer call to action.

Ready to roll

Video is the storefront window of every social feed. OnTap Media LLC scripts, shoots, and edits scroll‑stopping content that turns viewers into regulars. Let’s put your story in motion and keep Wichita watching.

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