Mainstream Engineering

What we did

• Imported the RECU CAD model and rebuilt materials using photo references for paint, metal, and fasteners.
• Designed a realistic desert environment that mirrors true operating conditions.
• Developed the storyline, wrote the script, and produced the voice over to guide viewers through key features.
• Created storyboards and an animated previs to lock timing and camera moves.
• Rendered the final sequence in full HD and supplied optimized cuts for web, PowerPoint, and social platforms.

Creative process

1. Discovery – gathered reference photos, technical specs, and mission profiles to pinpoint must-show features.
2. Look development – matched sand, sky, and lighting to real desert color values for maximum realism.
3. Storyboard and VO – mapped a clear narrative arc that highlights cooling capacity, durability, and easy service access.
4. Animation and render – used physically based shaders and HDRI sun-sky lighting to bring the scene to life.
5. Post and delivery – added subtle dust effects, mixed voice over with ambient sound, and exported multiple versions.

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Key touches

• Dynamic callout graphics reveal airflow paths and quick-swap filter access.
• Slow dolly shots and macro close-ups build a tactile sense of scale and build quality.
• Neutral color grade ensures the video looks consistent on projectors, monitors, and mobile screens.

Conclusion

The final animation gives Mainstrem Engineering a powerful visual tool that explains the RECU in seconds, helps sales teams stand out in bids, and earns high engagement on social channels.