Mid Continent Controls
A complete creative partnership that supplies Mid Continent Controls with every visual and marketing asset they need, from 3D product renders to social strategy and print collateral.
Objective
Help Mid Continent Controls stand out in a crowded avionics market, shorten sales cycles, and present a unified brand voice across digital, live, and print touchpoints. The work must translate complex power-management technology into clear benefits for aircraft manufacturers and operators.
Client
Mid Continent Controls
Deliverables
Full-Service Creative & Marketing
What we did
- Built photoreal 3D images and product videos from detailed CAD files, ready for trade shows, web, and print.
- Produced ongoing photo and video shoots that showcase installations, cabin features, and behind-the-scenes engineering.
- Designed and hosted their website, keeping product pages up to date and fully optimized for search.
- Planned, wrote, and published regular blog articles that boost authority on cabin power topics.
- Managed social channels with a steady cadence of posts, 3D Product renders and motion graphics.
- Created print assets that match the digital look, including product catalogs, sales decks, and business cards.
Creative process
- Discovery and goal setting – defined audience segments, key product advantages, and brand tone.
- Asset pipeline – converted raw CAD into lightweight 3D scenes for stills and animation, ensuring accuracy to spec sheets.
- Content calendar – mapped monthly themes that align product launches, trade events, and seasonal buying cycles.
- Production and design – ran shoots, edited footage, produced graphics, and laid out print pieces to one cohesive style guide.
- Launch and iterate – published, monitored metrics, and refined copy, visuals, and ad targeting for steady performance gains.
Key touches
- Consistent color palette and typography across every medium so customers get the same brand experience whether online or at a booth.
- Interactive 3D elements on the website that let viewers engage with the products.
- Sales presentations built in modular slides so reps can tailor decks to each aircraft manufacturer.
- Analytics dashboard that pulls data from web, social, and email into one view for the leadership team.
Conclusion
By handling every creative and marketing task under one roof, OnTap Media gives Mid Continent Controls a united brand presence and faster go-to-market rhythm. The result is smoother conversations with OEMs, stronger recognition at industry events, and a library of evergreen assets that keep paying off release after release.
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