Rock Regional Hospital
A two-part video campaign that combines a custom animated explainer for Spirit AeroSystems internal TV network and a thirty-second live-action spot for a virtual event, all focused on steering employees to Rock Regional Hospital in Derby for urgent care.
Objective
Raise awareness among Spirit AeroSystems employees and Derby residents that high-quality emergency care is only minutes away. Both pieces needed to reassure viewers, highlight the hospital’s 24-hour capabilities, and motivate them to choose local treatment rather than driving across town.
Client
Rock Regional Hospital
Deliverables
Video Production/Motion Graphics
What we did
- Custom animation for Spirit AeroSystems internal screens, complete with branded icons, distance callouts, and a friendly voice-over.
- Live-action commercial written, storyboarded, filmed on site, and edited into a tight thirty-second narrative suitable for virtual broadcasts and social platforms.
- Managed every step: concept, scripting, voice casting, storyboards, on-site production, motion graphics, color, sound design, and final mastering.
Creative process
- Discovery – met with hospital marketing and Spirit Aero HR to lock core talking points: speed, proximity, and quality of care.
- Script and boards – drafted concise scripts, visual flowcharts, and animation style frames for approval.
- Production – one-day hospital shoot capturing ER staff in action followed by a dedicated VO session and animation build.
- Post – blended live footage with supers, mixed VO with ambient sound, and exported in screen-specific aspect ratios.
- Delivery – supplied looping files for Spirit Aero TVs, MP4 and MOV versions for web, plus captioned masters for ADA compliance.
Key touches
- Animated map graphic shows Spirit Aero’s campus with a simple route to the Derby ER in under ten minutes.
- Warm, approachable color grade across both videos to match hospital branding and build trust.
- Clear on-screen text reinforcing “Open 24-7” and “Short wait times” for quick viewer retention.
- Social-ready cuts optimized for LinkedIn and Facebook to extend reach beyond the event.
Conclusion
By pairing a high-impact explainer loop with a cinematic thirty-second spot, OnTap Media delivered a cohesive message that keeps Rock Regional Hospital top of mind for local emergency care. The assets continue to run on Spirit Aero screens and virtual channels, driving measurable upticks in web traffic and first-time patient visits.
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