Wichita State University
A three-minute recruitment film and supporting cutdown spot that put every WSU College of Health Professions program in the spotlight and fired up high-school audiences to picture their future on campus.
Objective
Build awareness and excitement among prospective students by presenting the full range of health-care degree paths at Wichita State in a single, engaging story that travels easily to off-site presentations. The film needed to captivate teens, reflect WSU’s hands-on culture, and push viewers to ask, “When can I apply?”
Client
Wichita State University College of Health Professions
2.5 Min Video & Photography
Video Production
What we did
- Planned the concept, wrote the script, handleded makeup and mapped a story arc that links personal patient impact to career outcomes.
- Ran a three-day shoot across labs, simulation centers, and classrooms, capturing authentic student experiences with cinematic b-roll.
- Added professional voice-over and custom motion graphics that label each program in real time.
- Handled full postproduction: editing, color grade, sound design, and final mastering.
- Delivered a three-minute flagship video plus a thirty-second teaser optimized for social and event loops.
Creative process
- Discovery: Met with faculty and admissions to pinpoint the must-show programs and the questions teens ask most.
- Storyboard and scripting: Translated talking points into an emotional narrative that starts with big-picture purpose and lands on practical next steps.
- Production: Used gimbal work, controlled lighting, and campus-ambient sound beds to keep the visuals fresh and immersive.
- Post: Layered motion graphics, a punchy VO, and a modern color palette that aligns with WSU branding while feeling elevated.
- Versioning: Rendered multiple formats so the admissions team could hit play anywhere without technical headaches.
Key touches
- Every program appears on screen with its own motion-graphic callout, making options crystal clear.
- Voice-over keeps the pace tight and directs attention to hands-on learning moments.
- Custom grade ensures consistent look on projectors, laptops, and phone screens.
- Separate cutdown extends the content’s life on social channels and email blasts.
Conclusion
By packaging authentic student experiences and clear program information into a high-energy film, OnTap Media equipped WSU’s College of Health Professions with a recruitment tool that turns passive viewers into motivated applicants.
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