Augusta Rental is getting new tools all the time and they have troubles keeping their customers up to date on when they get new inventory. They also wanted to show their customers what some of their tools are capable of. They also found a lot of their customers hear about them through their social media and wanted to explore that avenue.
Digital Campaign Video | We created a series called "Tool Of The Week" which is a video featuring one of their tools every week. With a freeze frame, we are able to show the name of the tool in an exciting and rugged fashion. We then go on to show off some of the capabilities of that tool so the customer knows how the tool works and in what case they may be able to use it.
Social Presence | These videos we create get posted every week on Augusta rentals social media profiles as a consistent way to keep their presence known and attract customers. We also post tips and tricks throughout the seasons teaching customers about how to take care of DIY projects.